You may have noticed my tendency to make sidelong comments about teaching/learning throughout my blogerizing. I toss out this kind of inchoate whining because staffing a mid-sized (1,500 seat) call center is tough.
Why? It's not a small center that can leverage personal relationships to staff up. Nor the scale make a big enough imprint (any longer) to be a brand agents aspire to (like Convergys or Accenture, say). All marketing rhetoric aside, its what people regard as simply a job. Anyway, its a lot easier to complain about your job that to actually do something about it.
But if I were going to do something meaningful, I would invent a new kind of school. Not that we have any lack of options today — a Google search of Call Center School Manila presents a wide variety of choices for the aspiring agent.
The question is though, "How well do they prepare people to enter the job market?" If you were ready to enter the wildly entertaining and lucrative field of voice services, where would you go?
Sadly, most schools dedicated to educating and or creating agents do not really provide adequate preparation for the demands of the job. Many of these operations collect tuition from students that lack much in the way of financial resources for an activity that does not produce a fast return. Recently, a crop of self-proclaimed BPO vocational schools have arisen to take advantage of the TESDA scholarship fund.
In all fairness, it is difficult to help people undertake an activity when they have little or no frame of reference for customer service or hard core sales, lack the self-confidence to weather the kind of attack on their self-esteem routinely meted out by irate American consumers that use the anonymity of the phone conversation to behave as they never would in person, nor possess a ready facility with English to allow them to pull the kind of verbal JuJitsu required to control a call to a desirable result.
So where then can I expect to find some inspiration for the kind of preparation necessary for the task at hand? One source might be the Thomasites and their role in exporting language and education to the Philippines.
Before rolling into this topic, let me provide a disclaimer: No indications for American Imperialist behavior in the last century or Thomasite collusion with the greater Manifest Destiny project will be entertained one way or the other. So don't start hammering me with hate mail for being a big-fat-ugly-American. Please get it right — I'm a big, fat, ugly, bald American.
With all that said, I'll be using the Thomasites for inspiration. They were fellow expatriates and as forerunners to the Peace Corps, a pretty damned good idea at the end of the day.
The term is derived from a group of some 500 teachers sent to the Philippines in the aftermath of the Spanish-American War and the subsequent U.S. action to quell Philippine nationalism. On July 23, 1901, the teachers embarked on a former cattle ship, the USS Thomas to educate sail to the Philippines and bring the notion of public Education to its inhabitants.
The moniker includes another group of forty-eight teachers sent a few weeks earlier as well as a collection of soldiers who began teaching English soon after assignment here. As the Philippine government's website comments, The Thomasites successfully ... established education as one of America's major contributions to the 'Pearl of the Orient.'
So here is a group of altruistic if somewhat condescending types who came over to help reproduce a system of public education that was, at the time, unique — the concept of notion of universal education freely available without restrictions wasn't practiced outside the United States. The results are telling. In 1938-39 there were 7,500 students in the University of the Philippines. At the same time Indonesia had 128 students in Colleges of Law, Engineering, and Medicine (A Short History of South-East Asia).
Embedded in this approach to education are certain ideas of individual entitlement that were at odds with the existing, centuries-old system of oligarchic control. It should be noted that the Oligarchy won by a handy margin except for a brief period wherein Marcos managed to substitute tyrannical control for the former.
The Thomasites serve as inspiration since they brought a more far-reaching approach to education than the "let's make universities vocational schools" or "let's start a call center school even though we don't really know anything about call centers."
[To be Continued]